SP-RIO Run - BASE Digital

SP-RIO Run

SEGMENT
Health
SP-RIO Run
SP-RIO Run

The SP-RIO run organized by Nike, covering 600 km between both cities, is one of the largest relay running events in the Americas.

BASE was responsible for building all integration softwares between runners generated content and Facebook users interactions, such as live run map, check-ins, runners videos and general teams infos.

A winning project at Cannes Lions and Facebook Awards.