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LiveAD/Nike

Hi-5 to Share

During the RIO Corre 10k, a running event held by Nike, Base was responsible for online and offline integration aiming at motivating runners through a simple gesture.

By developing a real-time sharing platform through RFID sensors, scanning services, and share webservices for each athlete’s specific Facebook profile, this action allowed the runners to share their drive and determination in social media through a real-life, fun high-five with the world.

Arduino, JAVA Mobile, PHP, Facebook API, CMS.