Rider Cover Studio - BASE Digital

Rider Cover Studio

Rider Cover Studio
Rider Cover Studio

The Rider Cover Studio project was part of the Rider Weekends 2013, an event held by the Grendene brand at the Gávea Jockey Club, in Rio de Janeiro, in order to launch new collections and customized products. Base developed an integrated a digital platform based on Arduino with app, touch table and photo camera. The experience included photo capture dynamics, customization and sharing of user-exclusive Facebook cover images.