Dexco - Duratex
Plataforma Clube Duratex
We developed a loyalty platform for cabinetmakers, which allows them to accumulate points and exchange them for exclusive prizes and benefits.
Sector
Consumer goods
Company size
10.000+ employees
Market
Regional
Duratex: Construction Materials
Duratex is one of the brands belonging to the DEXCO group. The company is the eighth largest producer of wood panels in the world and the largest in the Southern Hemisphere.
Challenge
Duratex wanted to create a loyalty program for carpenters, with the aim of strengthening its relationship with this audience and encouraging the use of the company's products. The challenge was to create a platform that could manage the entire process of registering carpenters, scoring purchases, redeeming prizes and interacting with the brand.
Deliveries
BASE Digital was a strategic partner to create Clube Duratex, an exclusive loyalty platform for carpenters, which allows them to accumulate points according to their purchases of the company's products. The accumulated points could be exchanged for exclusive prizes, such as tools, training courses and other benefits that add value to the carpenters' businesses.
The platform also offers a control panel for managing marketing campaigns aimed at registered carpenters, such as special promotions and product launches. This allows Duratex to segment its campaigns according to the needs of each group of users, making communication more effective.
Highlights
Clube Duratex is a true success, strengthening the company's brand and relationship with carpenters. The platform also allows Duratex to collect valuable data about the purchasing behavior of carpenters, so that it can be used to improve its business and develop new sales strategies.
