Call Ju! Character brings customers closer to the brand
Piracanjuba is the 3rd largest dairy industry in Brazil, with more than 180 products in its portfolio. The brand is the 2nd among those preferred by consumers in the digital environment (according to the Kantar survey – Ranking Brand Footprint, released in 2022).
Piracanjuba turned 68 and celebrated the date with a special novelty: the presentation of Ju, the brand’s new digital character. BASE Digital was responsible for developing the Ju website, and with a challenge: delivering this project on the company’s birthday.
With agility and synergy, the BASE Digital team came together to deliver the project in record time, including the stages of SEO, UX Design and Development. The character Ju is part of an integrated communication strategy that brings more humanity and proximity to the public.
Project delivery in record time to go live on the brand’s anniversary: 1 month, with SEO, UX, Design and Development stages.