Ancient history, innovative strategy
Piracanjuba is the 3rd largest dairy industry in Brazil, with more than 180 products in its portfolio. The brand is the 2nd most preferred by consumers in the digital environment (according to the Kantar survey – Ranking Brand Footprint, released in 2022).
Piracanjuba, seeking to bring the best experience to its users, needed a new corporate website to increase engagement with its products and modernize the look of one of the brand’s main digital channels.
A website that was cheerful, clean and fun, like the brand. Everything flows, with smooth animation that directs the user. In addition to a modern look, it now has super easy navigation, educational content, recipes and food tips to engage visitors, accessibility features and access to more than 100 products in the portfolio, where consumers will find the channels available for online shopping.
In this construction, we focused on content and SEO oriented to the customer’s business strategies.
A website that was cheerful, clean and fun, like the brand.